Every registration,
every unit, every
market — in view.
From buyer registration to unit allocation, ArgusCRM gives development sales teams a single source of truth across every project, city, and agent.
One platform.
Every step of the sale.
Every feature designed around how development sales teams sell units, manage buyers, and close landmark projects.
Every lead, every stage,
one glance.
Track each buyer across status, rating, and stage. Kanban boards, SLA timers, and automatic routing from first registration to the closing table.
Your units,
living map.
Unit types, floor plans, pricing tiers, and incentives in one system. Place holds, convert allocations, track availability in real time.
The answers leadership
actually asks for.
Pipeline velocity, conversion funnels, sales by agent, absorption rates. Dashboards tuned to the questions your executives raise in every review.
Every team, the right view.
Eight configurable roles and row-level tenancy so every agent, partner, and leader sees exactly what they should.
Built for the way
you actually sell.
Designed around the daily workflows of development sales teams. Every screen earns its place.
Marina Heights — Live Buyers
Everything else you'll need.
Email Sync
Two-way Microsoft 365 sync with threads auto-linked to buyers and deals.
AI Insights
Lead scoring, next-best-action, and at-risk deal alerts built in.
Team Management
Assign agents to projects with granular permissions across every module.
Campaigns
Segment buyers by lifecycle or interest and launch targeted outreach.
Households
Link buyers, co-signers, and family members across related contacts.
Documents
Attach contracts, floor plans, and brochures to units, deals, and buyers.
From registration to handover —
one workflow.
The daily motion of a development sales team, captured and automated.
Capture
Every inbound lead — web, walk-in, broker — lands in one queue with channel attribution and campaign context intact.
Qualify & Route
Rules engine scores buyers by budget, city, and interest, then routes to the right agent with SLA timers running.
Showcase
Live inventory, unit pricing, and payment plans — agents present projects from any device with always-current availability.
Reserve & Close
Holds, EOIs, reservations, and allocations flow through a single workflow. Contracts, receipts, and handover — all audited.
Be among the first
to see the launch.
ArgusCRM is under active development. Check back soon — we're preparing a tailored rollout for real estate sales teams.
Coming Soon