ArgusCRMReal Estate Project Sales

The presales CRM
your team deserves —
not the one they've
learned to tolerate.

Registration, inbox, inventory, and reporting — unified in one governed system. Argus retires the tangle of spreadsheets, shared inboxes, and bolt-on tools that legacy presales software leaves you managing.

Communications
Unified M365 inbox
shared mailboxes, one thread history
Inventory
Native to the pipeline
holds, allocation & pricing
Trust
Governed by design
RBAC + ABAC, fully audited
Scale
Multi-project, multi-tenant
isolated by row-level security
Built with input from developers shaping
landmark projects across four continents.
The old way vs the Argus way

Legacy presales tools ask you
to do their job for them.

Flip the switch. Same jobs — one system that finishes them, one stack of workarounds that doesn't.

01
Where the truth lives
Scattered across spreadsheets, inboxes and whoever happens to remember. No single place is ever fully right.
02
When you find out
You learn a hold expired or an SLA slipped only after the buyer has already gone cold.
03
Getting the numbers
Export, paste, reconcile by hand — then hope nothing broke on the way to the board deck.
04
Adding a project or market
Every new tower means new files, new logins and a fresh set of blind spots.
Why ArgusCRM

One platform.
Every step of the sale.

The capabilities legacy suites make you buy, bolt on, or do by hand — native, integrated, and governed from day one.

Unified M365 inbox
Open 18Pending 6Closed 142
AH
Amira Hassan
Re: Marina Heights — 3BR availability
9:24a4
JC
James Clarke
Reservation paperwork — Tower 1
Tue2
WC
Wei Chen
Payment plan question
Mon1
SR
Sofia Rossi
Floor plan request — 09D
Mon3
Shared Microsoft 365 mailbox · every thread linked to its buyer · access audited
The Product

Built for the way
you actually sell.

Your live pipeline board — every buyer, every stage, on one screen.

app.arguscrm.com/pipeline
Argus
Pipeline

Marina Heights — Live Buyers

Active Leads
284+12%
Visits this Wk
46+5
Reservations
38+3
Conversion
17.4%+2.1pt
New8
SRSofia Rossi
Milan · web
LNLiam Novak
Berlin · portal
Qualified5
WCWei Chen
32C · Tower 3
Visit4
JCJames Clarke
14A · Tower 1
PRPriya Rao
Mumbai · broker
Reserved3
AHAmira Hassan
28B · Tower 2
Won6
MWMarcus Webb
21B · Tower 2
How it works

From registration to handover —
one workflow.

The daily motion of a development sales team, captured in a single system of record.

01

Attract

Email & SMS mailouts and ad campaigns bring buyers in — every source and click tracked, so each lead arrives with its attribution attached.

02

Capture

Every inbound lead — web, walk-in, broker — lands in one queue with channel and campaign context intact.

03

Qualify & route

Rules score buyers by budget, city and interest, then route to the right agent with SLA timers running.

04

Showcase

Live inventory, unit pricing and payment plans — presented from any device with always-current availability.

05

Reserve & close

Holds, EOIs, reservations and allocations flow through one audited workflow to handover.

Transparent pricing

Every feature, every tier — pay for scale, not access.

No feature gates, no locked modules, no “call us” games. Tiers differ only in how many projects, seats, and AI credits they include.

Launch
$495CAD / month
$395 USD for US customers

One community, fully instrumented.

  • 2 active projects
  • 6 seats included
  • 100 AI credits / month
  • Every feature included
Book a demo
Most popular
Growth
$995CAD / month
$795 USD for US customers

For developers selling across concurrent projects.

  • 5 active projects
  • 15 seats included
  • 300 AI credits / month
  • Every feature included
Book a demo
Portfolio
$1,995CAD / month
$1,595 USD for US customers

The whole portfolio, one system of record.

  • Unlimited projects
  • Unlimited seats
  • 1,000 AI credits / month
  • Priority support
Book a demo

Need more? Extra seats $29/mo · extra projects $195/mo · AI credits $10 per 100 · annual billing 10% off.

Prices exclude applicable sales taxes. Canadian customers are charged GST, HST, or GST + PST/QST based on their billing province; US customers are billed in USD with no Canadian tax. One-time onboarding of $1,500 includes data migration and setup.

30 minutes · live project data · zero setup

Ready to leave
the legacy stack behind?

Book a guided walkthrough of Argus on a live demo project — leads, pipeline, inventory, and inbox, connected the way your team would run it. We'll follow up within one business day.

Book a Demo
No account creation, no credit card — just tell us who you are.